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Open Source MMM: What the Free Tools Do and Don't Cover
Open source MMM frameworks cost nothing to license, but not to run. See what Meridian, Robyn and others need in data, skills and validation.
Marketing Measurement Strategy: Build a Suite of Truth This Quarter
Build a marketing measurement strategy around one north star KPI, a quick incrementality test, and a suite that connects models, experiments, and decisions.
B2B Marketing Attribution: Test Before You Trust the Credit
B2B marketing attribution can guide budget decisions, but credit is not proof of impact. Learn when simple models help and how experiments validate results.
LTV to CAC Ratio: Test 3:1 With Cohort Math and Incrementality
Learn how cohort math, gross profit, and fully loaded CAC shape the LTV to CAC ratio, then use MMM and incrementality to improve acquisition measurement.
Trust Markov Chain Attribution With 200 Conversions for Analysts
Markov chain attribution for analysts and data scientists. Build transition matrices, run removal effect tests, quantify uncertainty, and apply a...
Daily iROAS for Travel CFOs: Measurement With MMM, GeoX and Attribution
Show finance what paid media actually earns. This travel marketing measurement playbook combines MMM, GeoX and attribution to deliver daily iROAS and...
98.5% of Brands Shift: Marketers, Make Marketing Mix Elasticity Dynamic
Treat marketing mix elasticity as a dynamic signal. Learn a practitioner workflow—data, model, validation, rolling monitoring—and use 13 week windows or...
Gain 3–5% Profit With Price and Promo Modeling for Practitioners
A practitioner playbook: testable price and promo models, workflows validated by experiments, and a path to 3–5% profit.
AI Marketer for CMOs: Prove Incrementality in 4–6 Weeks via Agentic AI
Operational playbook for marketing leaders to scale agentic AI, prove incrementality in a 4–6 week pilot, and establish human-in-the-loop governance.